First Impressions. It is estimated that a person takes approximately 7 seconds to form a first impression of what they see for the first time. This is supported by a study from Princeton University (Willis and Todorov, 2006) that gathered data on how, in just 100 milliseconds, we are able to generate an idea and even a judgment about what we are seeing. And in an average hotel, what is the first thing we encounter when we enter? The reception.
A well-designed reception will be responsible for creating a good first impression. It will allow us to create a positive first thought for the guest, guided towards what we want them to experience throughout their stay in our hotel.
Elements that contribute to creating a coherent atmosphere, fostering comfort, and enhancing a positive sensory experience ensure that the client is satisfied, eager to return, and most importantly, willing to recommend our hotel to their acquaintances.
Atmosphere and Comfort
I hope no one will deny that, upon entering a hotel reception, we will look for a place to leave our luggage, a smile from the staff, and, in the case that we need to wait for some reason, a comfortable chair or armchair that welcomes us with open arms.
We’ve probably been traveling for hours, and we want to feel at home. We want to find an atmosphere that welcomes us, that doesn’t cause us any stress, and that exudes comfort from every corner. It is in this situation that well-thought-out furniture designed to convey all this plays a crucial role.
At Rojas Contract, we understand the importance of creating furniture that fits the atmosphere a hotel wants to convey. We are experts in designing those furniture elements that provide comfort without being flashy or out of place. Always designed in detail, hand in hand with the ideas and needs of our clients.
Sensory Experience and Warmth
A reception with furniture designed and manufactured by Rojas Contract will always be a space where guests and newcomers will feel extremely comfortable. They may not fully understand why, or even have thought about it carefully; they just arrived directly from the airport after a transoceanic flight and can finally rest. But there’s a line for check-in, they sit down, and they realize they are so comfortable that they don’t feel rushed anymore. Someone has placed the perfect little table to rest their feet. The armchair is thoughtfully designed to support the head, and also, it’s clear that they’ve put effort into designing the reception because everything has its place and contributes to the overall balance of the space. These guests will definitely return.
This is what Rojas Contract contributes, creating perfect furniture for each space and need in the hotel. Because we understand the importance of first impressions, and it is essential that a reception leaves a positive first impression. Because we create all our designs according to the client’s vision and adapt and readapt them whenever necessary. Because we believe in doing things well and in furniture and interior design that is thoughtful and tasteful.